See below for recent news on Wild Turkey. We’ll get back to our bourbon while you read.
September 10, 2013PDF
GRUPPO CAMPARI BRINGS PACKAGING CAPABILITIES BACK TO THE WILD TURKEY® DISTILLERY WITH NEW US$43 MILLION FACILITY, SPARKING JOBS AND REVENUE FOR COMMONWEALTH OF KENTUCKY Lawrenceburg, KY (September 10, 2013) — After a seven year hiatus, bottling of one of the most iconic whiskey brands in the world has flown home. Gruppo Campari (Reuters CPRI.MI – …Read More
GRUPPO CAMPARI BRINGS PACKAGING CAPABILITIES BACK TO THE WILD TURKEY® DISTILLERY WITH NEW US$43 MILLION FACILITY, SPARKING JOBS AND REVENUE FOR COMMONWEALTH OF KENTUCKY
Lawrenceburg, KY (September 10, 2013) — After a seven year hiatus, bottling of one of the most iconic whiskey brands in the world has flown home. Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) today celebrated the grand opening of its US$43 million Packaging Facility at the famous Wild Turkey® Distillery in Lawrenceburg, Kentucky. Commonwealth of Kentucky Governor Steve Beshear and Gruppo Campari CEO Bob Kunze-Concewitz joined Wild Turkey Master Distiller Jimmy Russell to commemorate the opening of the new facility with help from local dignitaries and distillery employees. The Packaging Facility is part of a US$100 million overall investment that the company has made in facility upgrades during a three year time span.
“Kentucky’s Bourbon industry has been growing at a rapid pace, with production of our native spirit up more than 120 percent in the last decade and 5 million barrels currently aging in the Commonwealth,” said Gov. Beshear. “The significant investment Gruppo Campari has made at the Wild Turkey Distillery, including the $43 million Packaging Facility, will not only help grow that number through worldwide expansion of the Bourbon category, but will also create valuable jobs for the people of our great Commonwealth.”
While creating more than sixty new jobs in the area, the facility provides full bottling and packaging capabilities for all of Gruppo Campari’s U.S.-distilled spirits brands, including the Wild Turkey Bourbon line and the company’s largest U.S.-based brand – SKYY® Vodka. Both immediate and long-term benefits of the new facility include cost efficiencies; improved customer service; more efficient and accelerated innovation opportunities; and added production flexibility through in-sourcing the company’s packaging needs.
With more than 145,000 square-feet of space, the Wild Turkey Packaging Facility will initially handle up to four million nine-liter cases of product annually, but has the design capability and capacity to support Gruppo Campari’s North American packaging platform well into the future. The new Facility immediately addresses the growth of Wild Turkey, Wild Turkey American Honey®, Wild Turkey Spiced®, Wild Turkey Kentucky Spirit, Russell’s Reserve®, Rare Breed® Bourbon, and SKYY Vodka domestically and around the globe.
“After a seven year absence, we are pleased to bring packaging capabilities back to the Wild Turkey Distillery for two of Gruppo Campari’s biggest and fastest growing brands,” said Bob Kunze-Concewitz, CEO of Gruppo Campari. “By owning the full production process for all of our Wild Turkey brands, we can be more nimble in meeting the growing worldwide demand for not only Wild Turkey, but also SKYY Vodka. We thank the Commonwealth of Kentucky for its cooperation in bringing this facility to life.”
“Gruppo Campari’s investment in the Wild Turkey Bourbon brand not only demonstrates their commitment to helping Wild Turkey produce our fine Bourbon and Rye whiskeys, but also to the people of Kentucky through job creation and tax revenue,” said Jimmy Russell, Wild Turkey Master Distiller. “By having full control of our entire production process from distilling and aging to bottling and packaging, we can focus on what really matters: producing the world’s greatest Bourbon.”
Since purchasing the brand in 2009, Gruppo Campari has made significant financial commitments to the distillery’s operations and its employees that have surpassed more than US$100 million. In 2011, the Company unveiled a US$50 million expansion at the distillery, more than doubling the plant’s production capabilities. This was coupled with the opening of multiple new barrel warehouses over the past several years. In 2014, Wild Turkey will open a new state-of-the-art Visitor Center.
The popularity of Kentucky’s native spirit has exploded worldwide, with demand for Wild Turkey at its highest level in history. The Wild Turkey brand currently sells more than one million nine-liter cases worldwide (IMPACT Databank), with strong growth in the U.S., Australia, Canada, and Japan. Wild Turkey is the sixth largest global Bourbon brand (excluding sales of American Honey). Wild Turkey and SKYY Vodka are both distributed and marketed through Campari America in the US, Canada and Puerto Rico.Close
August 19, 2013PDF
THE WILD TALE OF THE WHISKEY THAT WASN’T SUPPOSED TO BE: INTRODUCING WILD TURKEY® FORGIVEN Limited-Edition Mingling of Bourbon & Rye the Stuff of Legend, as Masterful “Mistake” Creates Bona fide Magic for the Whiskey Connoisseur LAWRENCEBURG, KY (August 19, 2013) – Not all mistakes are created equal – just ask the Wild Turkey® Bourbon …Read More
THE WILD TALE OF THE WHISKEY THAT WASN’T SUPPOSED TO BE: INTRODUCING WILD TURKEY® FORGIVEN
Limited-Edition Mingling of Bourbon & Rye the Stuff of Legend, as Masterful “Mistake” Creates Bona fide Magic for the Whiskey Connoisseur
LAWRENCEBURG, KY (August 19, 2013) – Not all mistakes are created equal – just ask the Wild Turkey® Bourbon Distillery crew who unwittingly mingled very rare, high-proof Rye with perfectly-aged Bourbon. The result is Wild Turkey Forgiven, the first nationally-available, 91-proof, small-batch Bourbon and Rye whiskey that will mesmerize those lucky enough to snag a bottle before limited quantities run dry. Enjoyed neat or on the rocks, this masterful spirit fortuitously found its way into the whiskey line-up of the famed Kentucky distillery, and the story of Forgiven was born.
Despite its accidental beginnings, Wild Turkey Associate Master Distiller Eddie Russell quickly realized that he had an exceptional whiskey more than worthy of bringing to market, hence the name “Forgiven.” Made from 78 percent 6-year-old Bourbon and 22 percent 4-year-old Rye, the whiskey opens bold and finishes smooth, with tasting notes of creamy vanilla and oak, and a peppery, cinnamon finish.
“Wild Turkey is known for its uncompromised quality and taste in every Bourbon and Rye expression we make,” said Eddie Russell. “Much to the distillery team’s relief, Forgiven highlights the best of both worlds to create a one-of-a-kind taste that will appeal to both Bourbon and Rye aficionados. I was mad when I first discovered our crew’s mistake, but once I tasted it, all was Forgiven.”
Like all Wild Turkey Bourbons, Forgiven is born from a natural aging process using American oak barrels with the deepest number 4 or “alligator” char that is used to age every Wild Turkey Bourbon and Rye. Forgiven joins a growing product line-up that features flagship Wild Turkey Bourbon 81 and 101, Wild Turkey Rye, Rare Breed®, Kentucky Spirit®, American Honey® and Russell’s Reserve®.
“The Rye category is experiencing explosive growth right now, up 44 percent in the most recent Nielsen figures, with bartenders across the country populating their cocktail menus with this spicy spirit,” said Andrew Floor, Group Brand Director, Wild Turkey. “As both the Bourbon and Rye categories continue to witness broad expansion worldwide, Wild Turkey will maintain its commitment to creating high-quality products that have been the brand’s signature for more than 100 years, while exploring new and interesting whiskies that appeal to bartenders and consumers alike.”
Wild Turkey Forgiven will be available in limited quantities nationwide in late summer 2013 with a suggested retail price of $49.99.
Media images are available at: http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp
November 13, 2012PDF
WILD TURKEY® BOURBON INTRODUCES JIMMY JUNIOR, WORLD’S FIRST FOOTBALL-PICKING TURKEY Pro Football Legend Vinny Testaverde to Host Pre-Thanksgiving NYC Event Featuring Football Predictions by Live Turkey. NEW YORK (November 13, 2012) – Look out Las Vegas, the predicting of professional football matchups is about to go the birds. On Tuesday, November 20, Jimmy Junior, Wild …Read More
WILD TURKEY® BOURBON INTRODUCES JIMMY JUNIOR, WORLD’S FIRST FOOTBALL-PICKING TURKEY
Pro Football Legend Vinny Testaverde to Host Pre-Thanksgiving NYC Event Featuring Football Predictions by Live Turkey.
NEW YORK (November 13, 2012) – Look out Las Vegas, the predicting of professional football matchups is about to go the birds. On Tuesday, November 20, Jimmy Junior, Wild Turkey® Bourbon’s real, live wild turkey, and resident feathered sports forecaster, will be taking his talents to New York City to predict the outcome of the three 2012 Thanksgiving pro football games. With the hopes of joining the annals of great animal prognosticators, such as Paul the Octopus and Punxsautawney Phil, Jimmy Junior will be featured in Wild Turkey’s first-ever Triple Barrel Challenge, hosted by former Professional Football Legend Vinny Testaverde, at the iconic Times Center in Times Square at 11 a.m. ET.
Jimmy Junior, named in honor of long-time Wild Turkey Master Distiller Jimmy Russell, began his humble roots on a farm in Lawrenceburg, Kentucky, home of the legendary Wild Turkey Distillery. As a chick, Jimmy Junior began showing an affinity for predicting local football games. Now, he is focusing his skills on the professional leagues.
On the Tuesday before Thanksgiving, Jimmy Junior will take the stage with Testaverde in a true sports spectacular. Before throngs of media, Jimmy Junior will be presented with barrels of feed signifying the six teams playing on one of football’s biggest days. Following months of studying the latest football stats and speaking to the best football minds in the business, he will use his vast knowledge of the sport and eat from the barrel of the team he thinks will win each Thanksgiving match up. His picks will undoubtedly reverberate throughout the sports world.
“Jimmy Junior is the best, not to mention the only, football picking turkey I’ve ever worked with,” said former All Pro Vinny Testaverde during a recent training session. “After all my years in the sport, I have never seen anyone who demonstrates such an uncanny ability to see through the hype and focus on what team will really come out on top. I fully expect him to go three for three this Thanksgiving, giving turkeys everywhere something to gobble about.”
Football and bourbon fans nationwide will have the opportunity to compete against Jimmy Junior to win great prizes, such as a branded turkey fryer, through Wild Turkey’s Facebook page under the “Pick ‘Em and Win” tab. Additional rules and details can be found by liking the Wild Turkey Facebook page (www.Facebook.com/WildTurkey).
“I can honestly say the Triple Barrel Challenge is the first time football fans can go head-to-head against a live wild turkey,” said Wild Turkey Master Distiller Jimmy Russell. “Football and Wild Turkey are synonymous with the great American Thanksgiving holiday and we couldn’t be more pleased to introduce Jimmy Junior to the longstanding traditions celebrated by the millions of people nationwide on this special day.”
Jimmy Junior’s professional debut at Times Center will be covered by national media and will also be syndicated through Wild Turkey’s YouTube channel (www.youtube.com/wtbourbon) after his picks are in.
Following the event, Wild Turkey will be donating 81 turkeys to the victims of Hurricane Sandy in the New York Tri-State area through City Harvest.
November 15, 2012PDF
WILD TURKEY® BOURBON INVITES PRESIDENT OBAMA TO GIVE ‘EM THE BIRD Legendary Whiskey Brand Offers Full-Time Job for Pardoned Turkey at Kentucky Distillery LAWRENCEBURG, KY (November 15, 2012) – Job creation has been an integral part of President Obama’s platform throughout this election year and now Wild Turkey® is offering to help the Commander-in-Chief with his …Read More
WILD TURKEY® BOURBON INVITES PRESIDENT OBAMA TO GIVE ‘EM THE BIRD
Legendary Whiskey Brand Offers Full-Time Job for Pardoned Turkey at Kentucky Distillery
LAWRENCEBURG, KY (November 15, 2012) – Job creation has been an integral part of President Obama’s platform throughout this election year and now Wild Turkey® is offering to help the Commander-in-Chief with his economy-boosting efforts by providing a guaranteed gig for this year’s Presidentially-pardoned Thanksgiving turkey.
Each November, the National Turkey Federation donates a live turkey to the President of the United States, which America’s Chief Executive promptly pardons from the dreaded, yet delicious, destination that awaits its feathered friends – the dinner table. Previous blessed birds have gone on to live out their post-pardon life roaming George Washington’s Mount Vernon estate in Virginia, while others have served as honorary grand marshals of the Thanksgiving Day Parade at Walt Disney World Resort in Florida.
This year, Wild Turkey hopes to give this one fortunate fowl a prominent position as official “spokesbird” at its bourbon distillery in Lawrenceburg, Kentucky. The Wild Turkey Distillery, where this pardoned turkey would reside full-time, has recently undergone a $50 million expansion, making the 134,000 square-foot facility one of the largest whiskey distilleries in North America, and an ideal home for this feathered friend.
“In our humble opinion, there is no better place for this year’s Presidentially-pardoned bird to live out its golden years than the Wild Turkey Distillery grounds in central Kentucky,” said Jimmy Russell, Master Distiller, Wild Turkey Bourbon. “There really is no bird more undeniably American than the turkey. After all, it was the great Benjamin Franklin who called for it to be named our national bird.”
“So Mr. President, this Thanksgiving, please – Give Us The Bird,” added Russell.
As part of the company’s request, Russell has sent a personal letter to President Obama making a formal plea to receive the pardoned turkey. A reception committee is at the ready on Wild Turkey Hill prepared to welcome the famous bird into the family and properly install him as the company’s official spokesbird.
August 28, 2012PDF
CAMPARI AMERICA™ CONTINUES EXPANSION OF WILD TURKEY® DISTILLERY, KICKS OFF CONSTRUCTION OF NEW $4 MILLION VISITOR CENTER Commonwealth of Kentucky and Kentucky Bourbon Trail® Tour to Benefit from New Tourism Attraction Estimated to Bring 70,000 Visitors Per Year to Bourbon Country LAWRENCEBURG, KY (August 28, 2012) — Campari America™, the wholly owned subsidiary of Davide Campari-Milano …Read More
CAMPARI AMERICA™ CONTINUES EXPANSION OF WILD TURKEY® DISTILLERY, KICKS OFF CONSTRUCTION OF NEW $4 MILLION VISITOR CENTER
Commonwealth of Kentucky and Kentucky Bourbon Trail® Tour to Benefit from New Tourism Attraction Estimated to Bring 70,000 Visitors Per Year to Bourbon Country
LAWRENCEBURG, KY (August 28, 2012) — Campari America™, the wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari, announced today its plan to continue expansion of the famous Wild Turkey® Distillery site in Lawrenceburg, Kentucky. At a groundbreaking ceremony this morning attended by Governor Steve Beshear and Lawrenceburg Mayor Edwinna Baker, Campari America unveiled plans for a new $4 million visitor center on legendary Wild Turkey Hill. The visitor center is the crowning jewel in the company’s near $100 million in distillery operation improvements since Gruppo Campari purchased the iconic whiskey brand in 2009.
The new Wild Turkey Visitor Center will be a dramatic upgrade over the small, 1,000-square-foot, circa 1800s building that currently hosts tastings for bourbon fans and serves as the company gift shop. Offering dramatic vistas of Wild Turkey Hill and the Kentucky River, the striking new building will occupy 8,500 square feet and be perched just behind the new distillery expansion, which opened in 2011.
“Our goal with our new visitor center is to offer bourbon fans an experience befitting the iconic Wild Turkey brand that will serve as a tourism cornerstone in Eastern Kentucky on the famous Kentucky Bourbon Trail® tour,” said Umberto Luchini, Head of Marketing, Campari America. “With the Wild Turkey brand growing at more than 22 percent globally, we are dedicated to advancing consumer education of Kentucky’s native spirit here in the Commonwealth with our new visitor center as well as all over the world.”
Slated to open in April 2013, the new Wild Turkey Visitor Center is expected to welcome upwards of 70,000 visitors annually – up significantly from the 35,000 visitors per year of the previous facility. Broad woodwork along the outside of the two-story structure will be reminiscent of the staves that make up bourbon barrels. Vast windows will look out over the scenic Kentucky River and an expansive terrace will be perfect for picnics, events, and even musical performances. Inside, whiskey fans can expect to see a thoughtful blend of the distinctive history of Wild Turkey and the bourbon industry presented through modern technology.
The design concept is inspired by local and regional precedents specific to the Kentucky region and the Wild Turkey Bourbon brand. By alluding to these inspirations in an abstract manner, the visitor center design will be a building that is simultaneously familiar and new – bridging tradition and modernity. The building will house an expanded gift shop, interactive displays, a large multipurpose room for seminars, and, of course, a fantastic tasting area where visitors might stumble upon a bourbon seminar led by legendary Wild Turkey Master Distiller and Bourbon Hall of Famer Jimmy Russell.
“One of the best parts of my job is sharing my love for bourbon with visitors to the great Commonwealth of Kentucky,” said Russell. “While I wasn’t all that fond of going to school in my youth, I look forward to opening the doors to what will essentially serve as the ‘University of Bourbon’ when we christen our new visitor center in the spring of next year… with a bottle of Wild Turkey, of course.”
“In 2011, tourism contributed more than $11.7 billion to Kentucky’s economy,” said Commonwealth of Kentucky Governor Steve Beshear. “I applaud Campari America and Gruppo Campari for making tourism a key aspect of their nearly $100 million in capital investments since they purchased the Wild Turkey brand three years ago.”
Since Campari America purchased Wild Turkey, the company has made a major financial commitment to the distillery’s operations, its employees, and to the local and state economy. Last year, the Company unveiled a $50 million expansion of the distillery, more than doubling the facility’s production capabilities, and also announced a new $44 million packaging facility slated to open in the fall of 2013.
The design of the new Wild Turkey visitor center will be handled by De Leon & Primmer Architecture Workshop, a local Louisville collaborative design studio focusing on projects with a cultural, civic or not-for-profit basis. The construction company working on the project is Lichtefeld Incorporated from Louisville.