See below for recent news on Wild Turkey. We’ll get back to our bourbon while you read.
November 13, 2012PDF
WILD TURKEY® BOURBON INTRODUCES JIMMY JUNIOR, WORLD’S FIRST FOOTBALL-PICKING TURKEY Pro Football Legend Vinny Testaverde to Host Pre-Thanksgiving NYC Event Featuring Football Predictions by Live Turkey. NEW YORK (November 13, 2012) – Look out Las Vegas, the predicting of professional football matchups is about to go the birds. On Tuesday, November 20, Jimmy Junior, Wild …Read More
WILD TURKEY® BOURBON INTRODUCES JIMMY JUNIOR, WORLD’S FIRST FOOTBALL-PICKING TURKEY
Pro Football Legend Vinny Testaverde to Host Pre-Thanksgiving NYC Event Featuring Football Predictions by Live Turkey.
NEW YORK (November 13, 2012) – Look out Las Vegas, the predicting of professional football matchups is about to go the birds. On Tuesday, November 20, Jimmy Junior, Wild Turkey® Bourbon’s real, live wild turkey, and resident feathered sports forecaster, will be taking his talents to New York City to predict the outcome of the three 2012 Thanksgiving pro football games. With the hopes of joining the annals of great animal prognosticators, such as Paul the Octopus and Punxsautawney Phil, Jimmy Junior will be featured in Wild Turkey’s first-ever Triple Barrel Challenge, hosted by former Professional Football Legend Vinny Testaverde, at the iconic Times Center in Times Square at 11 a.m. ET.
Jimmy Junior, named in honor of long-time Wild Turkey Master Distiller Jimmy Russell, began his humble roots on a farm in Lawrenceburg, Kentucky, home of the legendary Wild Turkey Distillery. As a chick, Jimmy Junior began showing an affinity for predicting local football games. Now, he is focusing his skills on the professional leagues.
On the Tuesday before Thanksgiving, Jimmy Junior will take the stage with Testaverde in a true sports spectacular. Before throngs of media, Jimmy Junior will be presented with barrels of feed signifying the six teams playing on one of football’s biggest days. Following months of studying the latest football stats and speaking to the best football minds in the business, he will use his vast knowledge of the sport and eat from the barrel of the team he thinks will win each Thanksgiving match up. His picks will undoubtedly reverberate throughout the sports world.
“Jimmy Junior is the best, not to mention the only, football picking turkey I’ve ever worked with,” said former All Pro Vinny Testaverde during a recent training session. “After all my years in the sport, I have never seen anyone who demonstrates such an uncanny ability to see through the hype and focus on what team will really come out on top. I fully expect him to go three for three this Thanksgiving, giving turkeys everywhere something to gobble about.”
Football and bourbon fans nationwide will have the opportunity to compete against Jimmy Junior to win great prizes, such as a branded turkey fryer, through Wild Turkey’s Facebook page under the “Pick ‘Em and Win” tab. Additional rules and details can be found by liking the Wild Turkey Facebook page (www.Facebook.com/WildTurkey).
“I can honestly say the Triple Barrel Challenge is the first time football fans can go head-to-head against a live wild turkey,” said Wild Turkey Master Distiller Jimmy Russell. “Football and Wild Turkey are synonymous with the great American Thanksgiving holiday and we couldn’t be more pleased to introduce Jimmy Junior to the longstanding traditions celebrated by the millions of people nationwide on this special day.”
Jimmy Junior’s professional debut at Times Center will be covered by national media and will also be syndicated through Wild Turkey’s YouTube channel (www.youtube.com/wtbourbon) after his picks are in.
Following the event, Wild Turkey will be donating 81 turkeys to the victims of Hurricane Sandy in the New York Tri-State area through City Harvest.
November 15, 2012PDF
WILD TURKEY® BOURBON INVITES PRESIDENT OBAMA TO GIVE ‘EM THE BIRD Legendary Whiskey Brand Offers Full-Time Job for Pardoned Turkey at Kentucky Distillery LAWRENCEBURG, KY (November 15, 2012) – Job creation has been an integral part of President Obama’s platform throughout this election year and now Wild Turkey® is offering to help the Commander-in-Chief with his …Read More
WILD TURKEY® BOURBON INVITES PRESIDENT OBAMA TO GIVE ‘EM THE BIRD
Legendary Whiskey Brand Offers Full-Time Job for Pardoned Turkey at Kentucky Distillery
LAWRENCEBURG, KY (November 15, 2012) – Job creation has been an integral part of President Obama’s platform throughout this election year and now Wild Turkey® is offering to help the Commander-in-Chief with his economy-boosting efforts by providing a guaranteed gig for this year’s Presidentially-pardoned Thanksgiving turkey.
Each November, the National Turkey Federation donates a live turkey to the President of the United States, which America’s Chief Executive promptly pardons from the dreaded, yet delicious, destination that awaits its feathered friends – the dinner table. Previous blessed birds have gone on to live out their post-pardon life roaming George Washington’s Mount Vernon estate in Virginia, while others have served as honorary grand marshals of the Thanksgiving Day Parade at Walt Disney World Resort in Florida.
This year, Wild Turkey hopes to give this one fortunate fowl a prominent position as official “spokesbird” at its bourbon distillery in Lawrenceburg, Kentucky. The Wild Turkey Distillery, where this pardoned turkey would reside full-time, has recently undergone a $50 million expansion, making the 134,000 square-foot facility one of the largest whiskey distilleries in North America, and an ideal home for this feathered friend.
“In our humble opinion, there is no better place for this year’s Presidentially-pardoned bird to live out its golden years than the Wild Turkey Distillery grounds in central Kentucky,” said Jimmy Russell, Master Distiller, Wild Turkey Bourbon. “There really is no bird more undeniably American than the turkey. After all, it was the great Benjamin Franklin who called for it to be named our national bird.”
“So Mr. President, this Thanksgiving, please – Give Us The Bird,” added Russell.
As part of the company’s request, Russell has sent a personal letter to President Obama making a formal plea to receive the pardoned turkey. A reception committee is at the ready on Wild Turkey Hill prepared to welcome the famous bird into the family and properly install him as the company’s official spokesbird.
August 28, 2012PDF
CAMPARI AMERICA™ CONTINUES EXPANSION OF WILD TURKEY® DISTILLERY, KICKS OFF CONSTRUCTION OF NEW $4 MILLION VISITOR CENTER Commonwealth of Kentucky and Kentucky Bourbon Trail® Tour to Benefit from New Tourism Attraction Estimated to Bring 70,000 Visitors Per Year to Bourbon Country LAWRENCEBURG, KY (August 28, 2012) — Campari America™, the wholly owned subsidiary of Davide Campari-Milano …Read More
CAMPARI AMERICA™ CONTINUES EXPANSION OF WILD TURKEY® DISTILLERY, KICKS OFF CONSTRUCTION OF NEW $4 MILLION VISITOR CENTER
Commonwealth of Kentucky and Kentucky Bourbon Trail® Tour to Benefit from New Tourism Attraction Estimated to Bring 70,000 Visitors Per Year to Bourbon Country
LAWRENCEBURG, KY (August 28, 2012) — Campari America™, the wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari, announced today its plan to continue expansion of the famous Wild Turkey® Distillery site in Lawrenceburg, Kentucky. At a groundbreaking ceremony this morning attended by Governor Steve Beshear and Lawrenceburg Mayor Edwinna Baker, Campari America unveiled plans for a new $4 million visitor center on legendary Wild Turkey Hill. The visitor center is the crowning jewel in the company’s near $100 million in distillery operation improvements since Gruppo Campari purchased the iconic whiskey brand in 2009.
The new Wild Turkey Visitor Center will be a dramatic upgrade over the small, 1,000-square-foot, circa 1800s building that currently hosts tastings for bourbon fans and serves as the company gift shop. Offering dramatic vistas of Wild Turkey Hill and the Kentucky River, the striking new building will occupy 8,500 square feet and be perched just behind the new distillery expansion, which opened in 2011.
“Our goal with our new visitor center is to offer bourbon fans an experience befitting the iconic Wild Turkey brand that will serve as a tourism cornerstone in Eastern Kentucky on the famous Kentucky Bourbon Trail® tour,” said Umberto Luchini, Head of Marketing, Campari America. “With the Wild Turkey brand growing at more than 22 percent globally, we are dedicated to advancing consumer education of Kentucky’s native spirit here in the Commonwealth with our new visitor center as well as all over the world.”
Slated to open in April 2013, the new Wild Turkey Visitor Center is expected to welcome upwards of 70,000 visitors annually – up significantly from the 35,000 visitors per year of the previous facility. Broad woodwork along the outside of the two-story structure will be reminiscent of the staves that make up bourbon barrels. Vast windows will look out over the scenic Kentucky River and an expansive terrace will be perfect for picnics, events, and even musical performances. Inside, whiskey fans can expect to see a thoughtful blend of the distinctive history of Wild Turkey and the bourbon industry presented through modern technology.
The design concept is inspired by local and regional precedents specific to the Kentucky region and the Wild Turkey Bourbon brand. By alluding to these inspirations in an abstract manner, the visitor center design will be a building that is simultaneously familiar and new – bridging tradition and modernity. The building will house an expanded gift shop, interactive displays, a large multipurpose room for seminars, and, of course, a fantastic tasting area where visitors might stumble upon a bourbon seminar led by legendary Wild Turkey Master Distiller and Bourbon Hall of Famer Jimmy Russell.
“One of the best parts of my job is sharing my love for bourbon with visitors to the great Commonwealth of Kentucky,” said Russell. “While I wasn’t all that fond of going to school in my youth, I look forward to opening the doors to what will essentially serve as the ‘University of Bourbon’ when we christen our new visitor center in the spring of next year… with a bottle of Wild Turkey, of course.”
“In 2011, tourism contributed more than $11.7 billion to Kentucky’s economy,” said Commonwealth of Kentucky Governor Steve Beshear. “I applaud Campari America and Gruppo Campari for making tourism a key aspect of their nearly $100 million in capital investments since they purchased the Wild Turkey brand three years ago.”
Since Campari America purchased Wild Turkey, the company has made a major financial commitment to the distillery’s operations, its employees, and to the local and state economy. Last year, the Company unveiled a $50 million expansion of the distillery, more than doubling the facility’s production capabilities, and also announced a new $44 million packaging facility slated to open in the fall of 2013.
The design of the new Wild Turkey visitor center will be handled by De Leon & Primmer Architecture Workshop, a local Louisville collaborative design studio focusing on projects with a cultural, civic or not-for-profit basis. The construction company working on the project is Lichtefeld Incorporated from Louisville.
August 14, 2012PDF
ANDERSON VALLEY BREWING COMPANY AND WILD TURKEY® BOURBON PARTNER TO DEVELOP BOURBON BARREL-AGED CRAFT BEER Handcrafted Beers First to be Aged in Select Barrels from the Iconic Kentucky Bourbon Distillery Boonville, CA (August 14, 2012) – The Anderson Valley Brewing Company and the famed bourbon brand Wild Turkey® announced today that they will be teaming to …Read More
ANDERSON VALLEY BREWING COMPANY AND WILD TURKEY® BOURBON PARTNER TO DEVELOP BOURBON BARREL-AGED CRAFT BEER
Handcrafted Beers First to be Aged in Select Barrels from the Iconic Kentucky Bourbon Distillery
Boonville, CA (August 14, 2012) – The Anderson Valley Brewing Company and the famed bourbon brand Wild Turkey® announced today that they will be teaming to facilitate the brewing of world-class Bourbon-barrel aged craft beers using repurposed American oak barrels from the Wild Turkey Distillery in Kentucky.
“I’ve been familiar with Anderson Valley Brewing for some time, and I’ve always admired the pride and care they take in crafting and brewing their beer,” said Jimmy Russell, Wild Turkey Master Distiller. “It’s similar to the approach we take with our bourbon, which made this partnership such a natural fit. Now I finally have a good excuse to savor a great craft beer!”
“The opportunity to partner with the Bourbon Hall of Fame Russell family and Wild Turkey is tremendously exciting,” said Trey White, Anderson Valley owner and CEO. “We have done some trial brews with a limited number of Wild Turkey barrels over the past several months and the beers to date have been awesome. We cannot wait to create some truly special craft beers with hundreds rather than a handful of barrels. The relationship with Wild Turkey provides Anderson Valley with a world class, consistent source of barrelage rather than randomly sourced barrelage in limited quantities. Anderson Valley, working with the Russell’s, will explore new frontiers in barrel aged craft beer.”
The initial production from this first-of-its-kind collaboration will be a Bourbon barrel aged Stout featuring Anderson Valley’s award-winning Barney Flats Oatmeal Stout. Aged for three months, the resulting beer will be deep ebony in hue with a beautiful mahogany head, an aroma of fresh-baked bread, toffee, and espresso mingling with the woody vanilla notes of Bourbon whiskey and the rich roasted flavors wrapped with Bourbon.
“We chose to work with Wild Turkey not only because their whiskey is so outstanding – they are also the only major Bourbon producer to use a #4 “alligator” char on their barrels. This helps to introduce way more flavor to the Bourbon, and therefore way more flavor to our famous Barney Flats Oatmeal Stout,” continued White.
This draft-only production will be released in the fall and will be followed by packaged products in early 2013. Anderson Valley and Wild Turkey personnel will work jointly in the coming months on a variety of exciting promotional opportunities both on and off premise to expose their respective consumers to the quality and authenticity of Bourbon barrel aged products.
This partnership comes on the heels of the launch of Wild Turkey’s first-ever television advertising campaign, titled “Give ‘em The Bird.” In addition, since acquiring the brand in 2009, Campari America has introduced several, far-reaching investments and innovations including: the debut of Wild Turkey 81 Bourbon, a portfolio-wide packaging refresh, a $50 million expansion of its distillery to double output, the groundbreaking of a new $44 million packaging facility, and the launch of Wild Turkey 81 Rye.
February 23, 2012PDF
GRUPPO CAMPARI TO OPEN $40+ MILLION BOTTLING FACILITY AT WILD TURKEY DISTILLERY Commonwealth of Kentucky Commits up to $2.35 Million in Incentives to Support Bringing Packaging Capabilities Back to Lawrenceburg LAWRENCEBURG, KY (February 23, 2012) — Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) announced today its plan to build a new packaging facility at their famous …Read More
GRUPPO CAMPARI TO OPEN $40+ MILLION BOTTLING FACILITY AT WILD TURKEY DISTILLERY
Commonwealth of Kentucky Commits up to $2.35 Million in Incentives to Support Bringing Packaging Capabilities Back to Lawrenceburg
LAWRENCEBURG, KY (February 23, 2012) — Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) announced today its plan to build a new packaging facility at their famous Wild Turkey® site in Lawrenceburg to which the Commonwealth of Kentucky confirmed its enthusiastic support. This morning, the Commonwealth preliminarily approved up to $2.35 million in economic incentives to help create jobs through the up to $44 million construction project, which will provide full bottling and packaging capabilities for all of Gruppo Campari’s US-distilled spirits brands, including not only the Wild Turkey Whiskey line, but SKYY® Vodka as well.
“This is a major milestone for the Wild Turkey distillery and two of Gruppo Campari’s biggest growth engines,” said Bob Kunze-Concewitz, CEO of Gruppo Campari. “This gives us the ownership of the full production process for our Wild Turkey brands – from distilling to aging to bottling – all in one location, while also housing the packaging of our largest US-based brand, SKYY Vodka. We are very pleased to be working cooperatively with the Commonwealth on this important project.”
Slated to open in fall of 2013, the new Wild Turkey Distillery packaging facility is designed to initially handle up to four million nine-liter cases of product annually and has the capacity to support the Company’s North American packaging platform well into the future, addressing the growth of Wild Turkey, Wild Turkey American Honey®, Russell’s Reserve®, Rare Breed® Bourbon, and SKYY Vodka in the US and around the globe.
The Wild Turkey Distillery did previously house its own packaging capabilities, but those were discontinued by the brand’s previous owner in 2006. The new facility will provide cost efficiencies, improved customer service, and added production flexibility through in-sourcing the company’s packaging needs.
“I couldn’t be more delighted that our new owner, Gruppo Campari, has recognized the need for us to have full control of the production of Wild Turkey,” said Jimmy Russell, Master Distiller and Bourbon Hall of Famer. “It demonstrates their dedication not just to our fine Bourbon and Rye Whiskies, but also to the people of Kentucky, as we look to bring more jobs and tax revenue to this great Commonwealth.”
“Distilling contributes about $2 billion dollars annually to Kentucky’s gross state product,” said Commonwealth of Kentucky Governor Steve Beshear. “The investment Gruppo Campari is making recently in Lawrenceburg is significant and will help bolster our economy even more. As companies like Gruppo Campari introduce Bourbon to the world, they will also be introducing them to the great Commonwealth of Kentucky.”
Since purchasing the brand in 2009, Gruppo Campari has made a major financial commitment to the distillery’s operations and its employees. In 2011, the Company unveiled a $50 million expansion at the distillery, more than doubling the plant’s production capabilities. This was coupled with the opening of multiple new barrel warehouses over the past several years. Gruppo Campari’s up to $44 million investment in the new packaging facility would be spread out over three years.
The popularity of Kentucky’s native spirit has exploded worldwide, with demand for Wild Turkey at its highest level in history. The Wild Turkey brand currently sells more than one million nine liter cases worldwide, with strong growth in the US, Australia, Canada, and Japan. Wild Turkey is the sixth largest global bourbon brand (excluding sales of American Honey). Wild Turkey and SKYY Vodka are both distributed and marketed through Campari America in the US, Canada and Puerto Rico.Close