See below for recent news on Wild Turkey. We’ll get back to our bourbon while you read.
August 14, 2012PDF
ANDERSON VALLEY BREWING COMPANY AND WILD TURKEY® BOURBON PARTNER TO DEVELOP BOURBON BARREL-AGED CRAFT BEER Handcrafted Beers First to be Aged in Select Barrels from the Iconic Kentucky Bourbon Distillery Boonville, CA (August 14, 2012) – The Anderson Valley Brewing Company and the famed bourbon brand Wild Turkey® announced today that they will be teaming to …Read More
ANDERSON VALLEY BREWING COMPANY AND WILD TURKEY® BOURBON PARTNER TO DEVELOP BOURBON BARREL-AGED CRAFT BEER
Handcrafted Beers First to be Aged in Select Barrels from the Iconic Kentucky Bourbon Distillery
Boonville, CA (August 14, 2012) – The Anderson Valley Brewing Company and the famed bourbon brand Wild Turkey® announced today that they will be teaming to facilitate the brewing of world-class Bourbon-barrel aged craft beers using repurposed American oak barrels from the Wild Turkey Distillery in Kentucky.
“I’ve been familiar with Anderson Valley Brewing for some time, and I’ve always admired the pride and care they take in crafting and brewing their beer,” said Jimmy Russell, Wild Turkey Master Distiller. “It’s similar to the approach we take with our bourbon, which made this partnership such a natural fit. Now I finally have a good excuse to savor a great craft beer!”
“The opportunity to partner with the Bourbon Hall of Fame Russell family and Wild Turkey is tremendously exciting,” said Trey White, Anderson Valley owner and CEO. “We have done some trial brews with a limited number of Wild Turkey barrels over the past several months and the beers to date have been awesome. We cannot wait to create some truly special craft beers with hundreds rather than a handful of barrels. The relationship with Wild Turkey provides Anderson Valley with a world class, consistent source of barrelage rather than randomly sourced barrelage in limited quantities. Anderson Valley, working with the Russell’s, will explore new frontiers in barrel aged craft beer.”
The initial production from this first-of-its-kind collaboration will be a Bourbon barrel aged Stout featuring Anderson Valley’s award-winning Barney Flats Oatmeal Stout. Aged for three months, the resulting beer will be deep ebony in hue with a beautiful mahogany head, an aroma of fresh-baked bread, toffee, and espresso mingling with the woody vanilla notes of Bourbon whiskey and the rich roasted flavors wrapped with Bourbon.
“We chose to work with Wild Turkey not only because their whiskey is so outstanding – they are also the only major Bourbon producer to use a #4 “alligator” char on their barrels. This helps to introduce way more flavor to the Bourbon, and therefore way more flavor to our famous Barney Flats Oatmeal Stout,” continued White.
This draft-only production will be released in the fall and will be followed by packaged products in early 2013. Anderson Valley and Wild Turkey personnel will work jointly in the coming months on a variety of exciting promotional opportunities both on and off premise to expose their respective consumers to the quality and authenticity of Bourbon barrel aged products.
This partnership comes on the heels of the launch of Wild Turkey’s first-ever television advertising campaign, titled “Give ‘em The Bird.” In addition, since acquiring the brand in 2009, Campari America has introduced several, far-reaching investments and innovations including: the debut of Wild Turkey 81 Bourbon, a portfolio-wide packaging refresh, a $50 million expansion of its distillery to double output, the groundbreaking of a new $44 million packaging facility, and the launch of Wild Turkey 81 Rye.
February 23, 2012PDF
GRUPPO CAMPARI TO OPEN $40+ MILLION BOTTLING FACILITY AT WILD TURKEY DISTILLERY Commonwealth of Kentucky Commits up to $2.35 Million in Incentives to Support Bringing Packaging Capabilities Back to Lawrenceburg LAWRENCEBURG, KY (February 23, 2012) — Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) announced today its plan to build a new packaging facility at their famous …Read More
GRUPPO CAMPARI TO OPEN $40+ MILLION BOTTLING FACILITY AT WILD TURKEY DISTILLERY
Commonwealth of Kentucky Commits up to $2.35 Million in Incentives to Support Bringing Packaging Capabilities Back to Lawrenceburg
LAWRENCEBURG, KY (February 23, 2012) — Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) announced today its plan to build a new packaging facility at their famous Wild Turkey® site in Lawrenceburg to which the Commonwealth of Kentucky confirmed its enthusiastic support. This morning, the Commonwealth preliminarily approved up to $2.35 million in economic incentives to help create jobs through the up to $44 million construction project, which will provide full bottling and packaging capabilities for all of Gruppo Campari’s US-distilled spirits brands, including not only the Wild Turkey Whiskey line, but SKYY® Vodka as well.
“This is a major milestone for the Wild Turkey distillery and two of Gruppo Campari’s biggest growth engines,” said Bob Kunze-Concewitz, CEO of Gruppo Campari. “This gives us the ownership of the full production process for our Wild Turkey brands – from distilling to aging to bottling – all in one location, while also housing the packaging of our largest US-based brand, SKYY Vodka. We are very pleased to be working cooperatively with the Commonwealth on this important project.”
Slated to open in fall of 2013, the new Wild Turkey Distillery packaging facility is designed to initially handle up to four million nine-liter cases of product annually and has the capacity to support the Company’s North American packaging platform well into the future, addressing the growth of Wild Turkey, Wild Turkey American Honey®, Russell’s Reserve®, Rare Breed® Bourbon, and SKYY Vodka in the US and around the globe.
The Wild Turkey Distillery did previously house its own packaging capabilities, but those were discontinued by the brand’s previous owner in 2006. The new facility will provide cost efficiencies, improved customer service, and added production flexibility through in-sourcing the company’s packaging needs.
“I couldn’t be more delighted that our new owner, Gruppo Campari, has recognized the need for us to have full control of the production of Wild Turkey,” said Jimmy Russell, Master Distiller and Bourbon Hall of Famer. “It demonstrates their dedication not just to our fine Bourbon and Rye Whiskies, but also to the people of Kentucky, as we look to bring more jobs and tax revenue to this great Commonwealth.”
“Distilling contributes about $2 billion dollars annually to Kentucky’s gross state product,” said Commonwealth of Kentucky Governor Steve Beshear. “The investment Gruppo Campari is making recently in Lawrenceburg is significant and will help bolster our economy even more. As companies like Gruppo Campari introduce Bourbon to the world, they will also be introducing them to the great Commonwealth of Kentucky.”
Since purchasing the brand in 2009, Gruppo Campari has made a major financial commitment to the distillery’s operations and its employees. In 2011, the Company unveiled a $50 million expansion at the distillery, more than doubling the plant’s production capabilities. This was coupled with the opening of multiple new barrel warehouses over the past several years. Gruppo Campari’s up to $44 million investment in the new packaging facility would be spread out over three years.
The popularity of Kentucky’s native spirit has exploded worldwide, with demand for Wild Turkey at its highest level in history. The Wild Turkey brand currently sells more than one million nine liter cases worldwide, with strong growth in the US, Australia, Canada, and Japan. Wild Turkey is the sixth largest global bourbon brand (excluding sales of American Honey). Wild Turkey and SKYY Vodka are both distributed and marketed through Campari America in the US, Canada and Puerto Rico.Close
February 23, 2012PDF
GOV. BESHEAR ANNOUNCES MAJOR EXPANSION FOR WILD TURKEY DISTILLERY Global force in bourbon industry to invest up to $44 million, add up to 62 jobs FRANKFORT, Ky. (Feb. 23, 2012) – Governor Steve Beshear today announced Gruppo Campari plans to invest approximately $44 million to build a new packaging facility at the famous Wild Turkey …Read More
GOV. BESHEAR ANNOUNCES MAJOR EXPANSION FOR WILD TURKEY DISTILLERY
Global force in bourbon industry to invest up to $44 million, add up to 62 jobs
FRANKFORT, Ky. (Feb. 23, 2012) – Governor Steve Beshear today announced Gruppo Campari plans to invest approximately $44 million to build a new packaging facility at the famous Wild Turkey Distillery in Lawrenceburg, where the iconic whiskey brand was born back in the mid-19th century. The expansion entails the hiring of up to 62 employees.
The new facility is expected to be completed in 2013, giving brand owner Gruppo Campari full control over the Wild Turkey® brand’s entire production from distilling to aging to bottling, all in Kentucky. In addition, Gruppo Campari’s largest US-based brand, SKYY® Vodka, will also be bottled at the facility.
“Kentucky’s bourbon industry is renowned worldwide,” Gov. Beshear said. “We’re proud of Wild Turkey’s rich tradition and long-standing commitment to Kentucky. A Kentucky family first built a distillery in Lawrenceburg back in 1869, and now, nearly a century and a half later, Wild Turkey is still providing a livelihood for Kentucky families.”
Wild Turkey traces its roots to the 1800s, when a wholesale grocer, Austin Nichols Company, began specializing in bourbon made by the Lawrenceburg Ripy family. In 1980, French-based spirits company Pernod-Ricard bought Austin Nichols and opened Wild Turkey Bourbon to an international exporting network. Then in 2009, Pernod-Ricard sold Austin Nichols and the Wild Turkey brand to Italian-based Gruppo Campari, who has been steadily investing in the brand and the distillery.
The Wild Turkey brand sells one million 9-liter cases worldwide. The product line includes Wild Turkey 101, Wild Turkey 81, Wild Turkey 81 Rye, Russell’s Reserve® Bourbon, Russell’s Reserve Rye, Kentucky Spirit®, Rare Breed® Bourbon, and Wild Turkey American Honey®. Demand for Wild Turkey is at its highest level in history. The high demand led Wild Turkey to invest $50 million on a distillery expansion unveiled last year, doubling the facility’s annual capacity.
“We are very proud to be working so closely with the Commonwealth on the new Wild Turkey packaging facility in Lawrenceburg,” said Gruppo Campari CEO Bob Kunze-Concewitz. “The incentives and tax benefits the Commonwealth is affording us on this project clearly demonstrate the passion we both have for not only producing an outstanding Kentucky-born product, but providing quality jobs and other economic benefits to the community.”
To encourage the investment and job growth in Lawrenceburg, the Kentucky Economic Development Finance Authority (KEDFA) preliminarily approved the company for tax incentives up to $2 million through the Kentucky Business Investment program. The performance-based incentive allows a company to keep a portion of its investment over the term of the agreement through corporate income tax credits and wage assessments by meeting job and investment targets.
KEDFA also approved Wild Turkey for tax benefits up to $350,000 through the Kentucky Enterprise Initiative Act (KEIA), which allows approved companies to recoup Kentucky sales and use tax on construction costs, building fixtures, equipment used in research and development and electronic processing equipment.
“This is exciting because Gruppo Campari and Wild Turkey are further investing in the community and creating new opportunities,” said Sen. Julian M. Carroll, of Frankfort. “The community, along with the surrounding counties, will reap the rewards of economic growth and jobs with the company’s new packaging facility. I also applaud Gov. Beshear for taking the lead to support our industry, their employees, and their families.”
“Anytime we can create new jobs and new opportunities for the people of Anderson County, it is a plus for our local economy and the Commonwealth as a whole,” said Rep. Kim King, of Harrodsburg. “I applaud this investment and the employment it will create when the packaging facility is up and running. I also applaud the continued economic and community partnership between the owners of this facility, Gruppo Campari, and the people of Anderson County.”
“Wild Turkey has been a strong economical partner for our community since 1869, and we are very excited that they have chosen to bring the packaging operation home to Lawrenceburg,” said Lawrenceburg Mayor Edwinna Baker. “In these difficult financial times, communities rarely find reason for great celebration. Through their commitment to invest up to $44 million dollars on this expansion project and the creation of 60-plus new jobs, Wild Turkey has once again provided our community an opportunity to share in the celebration of their accomplishments and future growth. The Wild Turkey brand is a true treasure to our community and the Commonwealth.”
“Wild Turkey has proven that they have always been a devoted economic partner for our community in Lawrenceburg and Anderson County. It is so exciting that Wild Turkey has chosen to continue to give back by returning the bottling and packaging operation to Anderson County,” said John Wayne Conway, Anderson County Judge-Executive. “Anderson County is grateful to Wild Turkey and Gruppo Campari for their investment of more than $40 million for the expansion project and their commitment to create as many as 62 jobs locally. We are eager to welcome home the packaging and bottling operation to Anderson County with much excitement!”
For more information on Wild Turkey, visit www.wildturkey.com.
Information on Kentucky’s economic development efforts and programs is available at www.ThinkKentucky.com. Fans of the Cabinet for Economic Development can also join the discussion on Facebook at www.Facebook.com/ThinkKentucky or follow on Twitter at www.Twitter.com/ThinkKentucky.
A detailed community profile for Lawrenceburg (Anderson County) can be viewed at http://www.thinkkentucky.com/EDIS/cmnty/index.aspx?cw=090.
Follow Governor Beshear on Twitter @Govstevebeshear, read the Governor’s personal notes on his blog at http://blog.governor.ky.gov/, and view his video commentaries at http://www.youtube.com/governorbeshear.Close
February 21, 2012PDF
THE BIRD JUST ADDED A LITTLE MORE SPICE: WILD TURKEY® 81 RYE JOINS THE FAMILY Legendary Kentucky Distiller Launches Oldest-Aged Rye Whiskey in its Category LAWRENCEBURG, KY (February 21, 2012) – America has a thirst for the spicy kick of Rye whiskey, and Wild Turkey® bourbon has answered that call with a new, bold taste offering: …Read More
THE BIRD JUST ADDED A LITTLE MORE SPICE: WILD TURKEY® 81 RYE JOINS THE FAMILY
Legendary Kentucky Distiller Launches Oldest-Aged Rye Whiskey in its Category
LAWRENCEBURG, KY (February 21, 2012) – America has a thirst for the spicy kick of Rye whiskey, and Wild Turkey® bourbon has answered that call with a new, bold taste offering: Wild Turkey 81 Rye. The oldest-aged major Rye whiskey in its category, Wild Turkey 81 Rye will be available nationwide this spring.
Like the 2011 release of Wild Turkey 81 Bourbon, this whiskey was crafted by Wild Turkey’s Associate Master Distiller, Eddie Russell. A Kentucky Bourbon Hall of Fame™ inductee and the son of whiskey legend Jimmy Russell, Eddie had the latest cocktail tastes of both mixologists and whiskey enthusiasts in mind when coming up with Wild Turkey 81 Rye.
“Wild Turkey 81 Rye was created after talking with mixologists and whiskey lovers around the country who were in search of a Rye whiskey that wouldn’t back down to a mixer,” said Eddie Russell. “This extra-aged Rye is definitely the star of any cocktail – the flavor won’t run and hide. It stands up tall and reminds you sip after sip you are drinking real Wild Turkey whiskey.”
The smooth taste and warm smokiness of Wild Turkey 81 Rye is born from its natural aging process in American oak barrels with the deepest number 4 or “alligator” char. The final product is a kick in the pants mingling of whiskies aged 4 and 5 years — more than other major Rye whiskies in the same category.
America’s whiskey of choice at the turn of the century, Rye whiskey lost its luster following Prohibition. Today, bartenders and whiskey fanatics have rediscovered Bourbon’s spicy cousin, fueling a 27% surge in Rye whiskey sales in the US last year1. Mixologists appreciate the flavorful punch Rye whiskey gives to such classic cocktails as the Manhattan and The Old Fashioned.
“Eddie’s latest handcrafted innovation, Wild Turkey 81 Rye, is an ideal brother for Wild Turkey 81,” said Jimmy Russell. “This is unlike any other rye in the category because it’s distinctively Wild Turkey. There’s no mistaking that bold Wild Turkey flavor.”
Aging: A mingling of 4 and 5-year old Rye whiskies naturally aged in warehouses without computer temperature controls
Super-Char: Uses char number 4 or “alligator char” on its barrels. This heavier char adds more flavor to the aging process, as the whiskey seeps deep into the hand-selected American Oak barrels.
Mash Bill: Uses the same well-known, unique mash bill as Wild Turkey and Russell’s Reserve® Rye whiskey products. A Rye whiskey must have a mash bill of at least 51% rye.
Big spicy vanilla notes. Hints of Rye toast. Light smoky taste.
Created by Wild Turkey Associate Distiller and Kentucky Bourbon Hall of Fame member Eddie Russell, a 30 year whiskey veteran and son of Wild Turkey Master Distiller Jimmy Russell. Together, they have more than 85 years of whiskey distilling experience.
Wild Turkey 81 Rye will be available March 2012 in the US ($22.99 750ml)
September 14, 2011PDF
RECENTLY LAUNCHED WILD TURKEY® 81 BOURBON FLYING HIGH WITH COMPETITION AWARDS & INDUSTRY PRAISE LAWRENCEBURG, KY (September 14, 2011) – After only three months, Wild Turkey® is winning the hearts of bartenders, consumers, and critics with its new Wild Turkey 81 Bourbon. This new whiskey, the brainchild of Wild Turkey Associate Distiller Eddie Russell, recently …Read More
RECENTLY LAUNCHED WILD TURKEY® 81 BOURBON FLYING HIGH WITH COMPETITION AWARDS & INDUSTRY PRAISE
LAWRENCEBURG, KY (September 14, 2011) – After only three months, Wild Turkey® is winning the hearts of bartenders, consumers, and critics with its new Wild Turkey 81 Bourbon.
This new whiskey, the brainchild of Wild Turkey Associate Distiller Eddie Russell, recently won a Gold Medal and Best in Class award at the prestigious International Wine & Spirit Competition in London, with the judges noting it possessed an “inviting, complex nose with buttery corn, chocolate, butterscotch and ginger with some floral notes and hint of vanilla. Heavy char gives way to caramel and more vanilla. Full and deep in the mouth with all the nose promised plus some sweet notes that are beautifully balanced by ripe fruit. Some pepper and spice fill in at the rear. Creamy across the palate with long, dry, spice filled finish.”
“The International Wine & Spirit Competition is one of the oldest and most respected competitions in the world due to many of the top mixologists and critics that serve as judges,” says Associate Distiller and Kentucky Bourbon Hall of Fame member Eddie Russell. “We’re proud of this recognition because it’s a testament to all the hard work that went into developing Wild Turkey 81 as a truly mixable bourbon for bartenders and whiskey cocktail lovers around the world.”
Wild Turkey 81 was born through extensive research – that is if you consider sitting in bars across America talking to bartenders and whiskey fans research. Having already collaborated with his father, famed Wild Turkey Master Distiller Jimmy Russell, on Russell’s Reserve® Bourbon and Rye Whiskey, Eddie wanted to develop a spirit all his own that met the needs of today’s whiskey drinker, who is looking to experience bourbon with mixers and in classic, good-time cocktails more and more.
Wild Turkey 81 uses Wild Turkey’s famous high-rye mash for a spicy kick that lasts and lasts. Hand-selected American oak barrels from the Ozark Mountains receive an “alligator char” before being filled at the distillery in Lawrenceburg, Kentucky. Wild Turkey 81 is the only bourbon in the category to use this expensive, deep char (also called a “#4 char”), resulting in extreme vanilla and caramel flavors that are hallmarks of a Wild Turkey Bourbon.
Wild Turkey 81 is masterfully composed of whiskies up to eight years old, making it the longest-aged bourbon or American whiskey in its class. The result is a whiskey with a deep, rich amber color, and a nose full of fruit, butterscotch, toffee and toasted oak. On the tongue, you discover cigar-box sweetness, caramel, vanilla and pear, with a long finish of rich spice notes and hints of toast.
Wild Turkey 81 is priced at $19.99 (MSRP) and is available now in the US at bars, restaurants and spirits retailers nationwide.Close