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DON’T CHANGE A DAMN THING
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LATEST NEWS

At Wild Turkey, we’re committed to honoring our past while looking towards the future. Read about the latest news from the Wild Turkey Distillery.

WHEN YOU KNOW IT'S RIGHT, DON'T CHANGE A DAMN THING

Trends are thrown at us faster than ever, and with it comes pressure to chase what’s next, forgetting what got you here in the first place. But Wild Turkey stands as a testament to the value of tradition, with its pre-prohibition style bourbon and a recipe that has remained unchanged for over a century.

This enduring commitment to doing things the right way never goes out of style. While some may call it stubborn, at Wild Turkey, we call it conviction – especially if you ask Master Distiller Jimmy Russell, who has been at the helm for over 70 years. Directed by Kiku Ohe, the film beautifully pays homage to the cherished tradition of whiskey making at Wild Turkey Distilling Co.

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WILD TURKEY ANNOUNCEMENTS

"WILD TURKEY ANNOUNCES "WHEN YOU KNOW ITS RIGHT, DON'T CHANGE A DAMN THING” GLOBAL CREATIVE CAMPAIGN

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WILD TURKEY® LAUNCHES MASTER'S KEEP UNFORGOTTEN - INSPIRED BY A DECADE-OLD MISTAKE

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WILD TURKEY® LAUNCHES THE SECOND ANNUAL 101 BOLD NIGHTS PROGRAM WITH MENTORSHIP TO SUPPORT EMERGING MUSIC ARTISTS

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A LETTER FROM BRUCE RUSSELL

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WILD TURKEY IN THE NEWS

The Best Bourbons to Stock at Home

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These Cask-Strength Bourbons and Ryes are Perfect on the Rocks

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The Story Behind Wild Turkey 101 & the Proof of Whiskies

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Wild Turkey Avoids the Pitfalls of the Toasted Barrel Trend in Whiskey

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The 25 Whiskeys You Need to Try Before You Die

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